Global Content Moderation Solutions Market: Overview
Owing to rising need across all industry verticals, content moderation solutions market. Besides, as spend on digital advertising reach a new high in order to make the most of social media and people spending longer duration connected to the web, market will see an upward curve over the forecast period of 2018 and 2028.
The forecast period, thus, would witness an impressive CAGR (Compound Annual Growth Rate), contributing to the rise of market worth and creation of new growth opportunities in the market playfield. It is worth mentioning here that enterprises of all sizes are moving towards an optimum use of social media and the internet in general, boosting growth in the said market.
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Global Content Moderation Solutions Market: Notable Development
The global content moderation solutions market is witnessing developments that are shaping the competitive landscape. Some of the most prominent developments are outlined below. More detailed glimpse can be had in the upcoming report on the market.
2019: Microsoft came up with a new tool. It aids in improving AI in Azure. In azure cognitive services power application, this is a strengthening of product offering. It allows for content moderation, personalizing of content and anomaly detection. And, this in turn helps better decision making.
2019: A service to detect profanity in blogs, memes, forums, children’s site, etc, was launched by WebFurther, LLC. It is called the Optical Character Recognition Profanity Filter Service and it can gather data from videos, images as well as other formats. It is quite popular among the consumer base.
2017: Google came up with new Video Intelligence PI under its AI and machine learning product line for business developers. They can now create applications for extraction of automatic video entities. This contributes largely to Google’s product portfolio strength and popularity of AI based solutions for video data analysis.
The global content moderation solutions market is fragmented and with entry of new players, the competitive landscape is predicted to be more fragmented. Key names in the global content moderation solutions market are Microsoft, Alphabet Inc. (Google), Accenture, IBM Corporation, Appen Limited, Webhelp, Basedo, Alegion, Clarifai, Inc, Cogito Tech LLC, Computyne Business Process Services, Conectys, Europe IT Outsourcing Company, ICUC.Social, Lionbridge Technologies, Inc., LiveWorld Inc., MD SOFTWARE, OneSpace.com, Open Access BPO, Pure Moderation, Two Hat Security, WebFurther, LLC, among others.
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Global Content Moderation Solutions Market: Key trends and driver
The global content moderation solutions market is on a upward growth curve owing to various trends and drivers, prominent among which are spelled out below.
Increase in use of internet is driving business owners to digitize their marketing efforts in a major way. In 2017, about 4 billion users market the internet playfield, across the globe. And, China held the largest chunk of these users – 829 million. As the move to digital from traditional advertising becomes sharp, market would chart high growth statistics. Thus, one sees, rise in number of websites, digital commerce and other forays by market players in a big way.
Social media also plays a role as for many businesses their target audience is glued to these of the platforms, consuming content available here voraciously. This, again is leading to the market onto a high growth curve over the forecast period.
Global Content Moderation Solutions Market: Regional Analysis
Prominent share of global content moderation solutions market will be held by North America, followed by Europe over the forecast period. It is attributable to high levels of digitization.
The region that will lead the market, however, will be the Asia Pacific (APAC). This growth in the region will be owed to government initiatives towards digitization. Besides, the government is promptly working on building an appropriate infrastructure. The region is also witnessing increase in use of smart phones and internet services.
The report is segmented as presented below:
On the basis of component:
On the basis of type:
- Image moderation
- Text moderation
- Video moderation
- Website moderation
- Profile moderation
On the basis of moderation type:
- Pre moderation
- Post moderation
- Reactive moderation
- Automated moderation
- Distributed moderation
On the basis of deployment model
- On premise
On the basis of organization size:
- Large enterprises, small and medium sized enterprises (SMES).
On the basis of end-user
- IT and telecommunication
- Media and entertainment
- Retail and e-commerce
- Financial services and insurance (BFSI)
- Packaging and labeling
- Energy and utility
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