Global Web Analytics Market is accounted for $2.20 billion in 2017 and is expected to reach $12.23 billion by 2026 growing at a CAGR of 21.0% during the forecast period. Rising cloud adoption trend, growing shift to data driven businesses and marketing automation are are impelling the market growth. However, data privacy and regulations compliance are hampering the market growth.
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Based on geography, Asia Pacific anticipated to dominate the market owing to rising performance of the solutions and responsiveness amongst the businesses to develop the huge chunks of unstructured online data.
Some of the key players in Web Analytics market include Yahoo Analytics, Google , IBM, Facebook Inc., Microsoft Inc., Splunk Inc., Adobe Systems Incorporated., MicroStrategy Incorporated, Tableau Software, SAS Institute, Act-On Software Inc, Cognizant, Hubspot Inc, Webtrends Corp., comScore, Inc., Teradata Corporation, At Internet and Hootsuite Inc.
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-Hosted Web Analytics
-Licensed Web Analytics
-Support & Maintenance
-Consulting & System Integration
Deployment Types Covered:
-Data Collection & Storage
-Social Media/Mobile Integration
-Multichannel Campaign Analysis
-Display Advertising Optimization
-Social Media Management
-Targeting & Behavioral Analysis
End Users Covered:
-Telecommunication & It
-Travel & Hospitality
-Media & Entertainment
-Healthcare & Life Sciences
-Retail & Consumer Goods
-Banking, Financial Services, and Insurance (BFSI)
-Other End Users
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